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drug marketing

Lift off! Celgene MS effort launches hot air balloon to highlight brain health

Lift off! Celgene MS effort launches hot air balloon to highlight brain health

Fierce Pharma

multiple sclerosis

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Do Biopharma Companies Really Spend More on Marketing Than R&D?

Do Biopharma Companies Really Spend More on Marketing Than R&D?

RAPS.org

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Amag’s plan to bypass female libido drug pitfalls? Social media.

Amag’s plan to bypass female libido drug pitfalls? Social media.

Bizjournals

female sexual dysfunction

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Justice Department launches probe into Acadia's Nuplazid marketing

Justice Department launches probe into Acadia's Nuplazid marketing

Fierce Pharma

Acadia Pharmaceuticals

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Are Scare Tactics Being Used to Avoid Biosimilar Competition?

Are Scare Tactics Being Used to Avoid Biosimilar Competition?

BioSpace

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Pharma DTC spending outpaces rest of medical marketing, JAMA study finds

Pharma DTC spending outpaces rest of medical marketing, JAMA study finds

BioPharma Dive

DTC advertising

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Careful, reps: Doctors are watching, FDA promo police's latest rebuke shows

Careful, reps: Doctors are watching, FDA promo police's latest rebuke shows

Fierce Pharma

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Insight: How Novartis built a ‘money-filled moat’ to market Kymriah

Insight: How Novartis built a ‘money-filled moat’ to market Kymriah

Biopharma Reporter

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Adempas maker Bayer connects hypertension patients with new mentoring group

Adempas maker Bayer connects hypertension patients with new mentoring group

Fierce Pharma

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Tough time targeting women, pharma? Think time-crunched and family-first: study

Tough time targeting women, pharma? Think time-crunched and family-first: study

Fierce Pharma

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FDA Explains Physician Survey on Drug Marketing

FDA Explains Physician Survey on Drug Marketing

RAPS.org

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FDA's promo police put pharma marketing to the test with 6 new research studies

FDA's promo police put pharma marketing to the test with 6 new research studies

Fierce Pharma

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Johnson & Johnson’s stay-out-of-jail marketing for schizophrenia blockbuster Invega Sustenna raises eyebrows

Johnson & Johnson’s stay-out-of-jail marketing for schizophrenia blockbuster Invega Sustenna raises eyebrows

Fierce Pharma

Invega Sustenna

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Beat you to it, Purdue. Other opioid makers already ditched promotions

Beat you to it, Purdue. Other opioid makers already ditched promotions

Fierce Pharma

Teva Pharmaceutical

Endo International

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As CAR-Ts go from candidates to brands, what's the marketing strategy?

As CAR-Ts go from candidates to brands, what's the marketing strategy?

Medical Marketing and Media

Juno Therapeutics

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Expect augmented reality to come up big for pharma marketers: expert

Expect augmented reality to come up big for pharma marketers: expert

Fierce Pharma

augmented reality

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End of an era: Purdue to stop marketing opioids to doctors

End of an era: Purdue to stop marketing opioids to doctors

Stat

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Takeda teams with Cedars Sinai on tech tool to personalize IBD treatment choices

Takeda teams with Cedars Sinai on tech tool to personalize IBD treatment choices

Fierce Pharma

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GSK, Bayer top global ranking for online messaging

GSK, Bayer top global ranking for online messaging

Fierce Pharma

online messaging

pharma websites

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Hyperpersonalization, or super-targeted marketing, is a growing pharma opportunity, agency says

Hyperpersonalization, or super-targeted marketing, is a growing pharma opportunity, agency says

Fierce Pharma

pharma marketing

hyperpersonalization

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