drug marketing

Drugmakers face challenges marketing new heart drugs
Drugmakers face challenges marketing new heart drugs
Medical Marketing and Media
drug marketing
Amgen
Repatha
Novartis
Entresto
Ilaris
canakinumab
Merck
Anacetrapib
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Alkermes’ Vivitrol marketing and lobbying put it under gun; pharma says not fair
Alkermes’ Vivitrol marketing and lobbying put it under gun; pharma says not fair
Fierce Pharma
Alkermes
Vivitrol
drug marketing
lobbying
alcoholism
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MannKind’s Afrezza needs a big turn. Can reality TV and a new commercial get it done?
MannKind’s Afrezza needs a big turn. Can reality TV and a new commercial get it done?
Fierce Pharma
MannKind
Afrezza
diabetes
television ads
drug marketing
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How should pharma market to millennials?
How should pharma market to millennials?
Medical Marketing and Media
drug marketing
millennials
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PDUFA amendment would broaden off-label rules
PDUFA amendment would broaden off-label rules
Medical Marketing and Media
FDA
PDUFA
off-label
drug marketing
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J&J discloses DOJ investigations into marketing, advisory practices
J&J discloses DOJ investigations into marketing, advisory practices
BioPharma Dive
JNJ
DOJ
drug marketing
Remicade
Olysio
Simponi
Stelara
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Can art imitate migraine? Allergan campaign asks sufferers to visualize symptoms
Can art imitate migraine? Allergan campaign asks sufferers to visualize symptoms
Fierce Pharma
Allergan
migraines
DTC
drug marketing
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J&J looks for the inside story with new online psoriasis campaign
J&J looks for the inside story with new online psoriasis campaign
Fierce Pharma
JNJ
psoriasis
Janssen
drug marketing
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Payers may see biosims as a no-brainer, but marketing them won't be
Payers may see biosims as a no-brainer, but marketing them won't be
Fierce Pharma
biosimilars
PBMs
drug ads
drug marketing
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7 ways Viagra changed how drugs are marketed
7 ways Viagra changed how drugs are marketed
Medical Marketing and Media
Viagra
Pfizer
drug marketing
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What Pharma Marketers Can Learn from Adaptive Perfectionists
What Pharma Marketers Can Learn from Adaptive Perfectionists
Medical Marketing and Media
perfectionism
drug marketing
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Hemophilia marketing tactics raise questions as market heats up
Hemophilia marketing tactics raise questions as market heats up
Fierce Pharma
hemophilia
drug marketing
Biogen
CSL
Bayer
Roche
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Drugmakers spend too much on marketing: Kaiser poll
Drugmakers spend too much on marketing: Kaiser poll
Medical Marketing and Media
drug marketing
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Astellas, Medivation to amp up unbranded Xtandi marketing for pre-chemo use
Astellas, Medivation to amp up unbranded Xtandi marketing for pre-chemo use
Fierce Pharma Marketing
Astellas
Medivation
Xtandi
drug marketing
prostate cancer
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Patients do not feel connected to pharma
Patients do not feel connected to pharma
Medical Marketing and Media
patients
drug marketing
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FDA's marketing police wrote only 10 tickets in 2014
FDA's marketing police wrote only 10 tickets in 2014
Fierce Pharma Marketing
FDA
drug marketing
OPDP
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The Big Business of Selling Prescription-Drug Records
The Big Business of Selling Prescription-Drug Records
Bloomberg/Businessweek
prescription data
drug marketing
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Abbott Goes Beyond its House of Brands to Boost Parent Company Marketing
Abbott Goes Beyond its House of Brands to Boost Parent Company Marketing
WSJ Pharmalot
Abbott Labs
drug marketing
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Zohydro to get marketing overhaul
Zohydro to get marketing overhaul
Medical Marketing & Media
Zogenix
drug marketing
Zohydro ER
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Despite an Industry-Wide Decline, Some Pharmaceutical Companies Are Increasing Speaker Program Budgets
Despite an Industry-Wide Decline, Some Pharmaceutical Companies Are Increasing Speaker Program Budgets
Pharmiweb
drug marketing
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