drug marketing

JPM: Lilly, Moderna, insitro CEOs say pandemic forced R&D, marketing and ops changes worth keeping
JPM: Lilly, Moderna, insitro CEOs say pandemic forced R&D, marketing and ops changes worth keeping
Fierce Pharma
JPMHC 2021
COVID-19
pandemic
R&D
drug marketing
David Ricks
Stephane Bancel
Pharma CEOs
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GSK’s ViiV Healthcare caps virtual HIV summit with a Facebook Live cabaret
GSK’s ViiV Healthcare caps virtual HIV summit with a Facebook Live cabaret
Fierce Pharma
GSK
ViiV
HIV
Facebook
drug marketing
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FDA warns Sprout for misleading Addyi come-on
FDA warns Sprout for misleading Addyi come-on
RAPS.org
Sprout Pharmaceuticals
Addyi
FDA
drug marketing
female sexual dysfunction
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Boehringer debuts IPF songwriting contest with MLB player-turned-singer Bernie Williams
Boehringer debuts IPF songwriting contest with MLB player-turned-singer Bernie Williams
Fierce Pharma
Boehringer Ingelheim
IPF
drug marketing
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Move me: Emotional appeals motivate doctors more than facts and figures do
Move me: Emotional appeals motivate doctors more than facts and figures do
Fierce Pharma
drug marketing
physicians
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All hail drug reps: Most cancer docs rely on pharma salespeople for info, survey finds
All hail drug reps: Most cancer docs rely on pharma salespeople for info, survey finds
Fierce Pharma
drug reps
oncology
oncologists
drug marketing
Cardinal Health
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Pfizer to debut podcast series around vaccines, probing scientific, cultural and political issues
Pfizer to debut podcast series around vaccines, probing scientific, cultural and political issues
Fierce Pharma
Pfizer
vaccines
podcasts
drug marketing
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Too Much, Too Soon: OPDP Issues Untitled Letter for Pre-approval Promotion
Too Much, Too Soon: OPDP Issues Untitled Letter for Pre-approval Promotion
FDA Law Blog
OPDP
drug marketing
pre-approval promotion
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Lift off! Celgene MS effort launches hot air balloon to highlight brain health
Lift off! Celgene MS effort launches hot air balloon to highlight brain health
Fierce Pharma
Celgene
multiple sclerosis
MS
ozanimod
drug marketing
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Do Biopharma Companies Really Spend More on Marketing Than R&D?
Do Biopharma Companies Really Spend More on Marketing Than R&D?
RAPS.org
R&D
drug pricing
drug marketing
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Amag’s plan to bypass female libido drug pitfalls? Social media.
Amag’s plan to bypass female libido drug pitfalls? Social media.
Bizjournals
Amag
drug marketing
social media
Vyleesi
female sexual dysfunction
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Justice Department launches probe into Acadia's Nuplazid marketing
Justice Department launches probe into Acadia's Nuplazid marketing
Fierce Pharma
Acadia Pharmaceuticals
Nuplazid
DOJ
drug marketing
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Are Scare Tactics Being Used to Avoid Biosimilar Competition?
Are Scare Tactics Being Used to Avoid Biosimilar Competition?
BioSpace
biosimilars
competition
drug marketing
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Pharma DTC spending outpaces rest of medical marketing, JAMA study finds
Pharma DTC spending outpaces rest of medical marketing, JAMA study finds
BioPharma Dive
DTC advertising
drug marketing
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Careful, reps: Doctors are watching, FDA promo police's latest rebuke shows
Careful, reps: Doctors are watching, FDA promo police's latest rebuke shows
Fierce Pharma
FDA
drug reps
physicians
Eisai
Fycompa
drug marketing
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Insight: How Novartis built a ‘money-filled moat’ to market Kymriah
Insight: How Novartis built a ‘money-filled moat’ to market Kymriah
Biopharma Reporter
Novartis
Kymriah
competition
drug marketing
CAR-T
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Adempas maker Bayer connects hypertension patients with new mentoring group
Adempas maker Bayer connects hypertension patients with new mentoring group
Fierce Pharma
Bayer
patients
drug marketing
hypertension
Adempas
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Tough time targeting women, pharma? Think time-crunched and family-first: study
Tough time targeting women, pharma? Think time-crunched and family-first: study
Fierce Pharma
drug marketing
women
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FDA Explains Physician Survey on Drug Marketing
FDA Explains Physician Survey on Drug Marketing
RAPS.org
FDA
drug marketing
physicians
drug reps
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FDA's promo police put pharma marketing to the test with 6 new research studies
FDA's promo police put pharma marketing to the test with 6 new research studies
Fierce Pharma
FDA
OPDP
drug marketing
drug ads
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