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Boehringer debuts IPF songwriting contest with MLB player-turned-singer Bernie Williams

Boehringer debuts IPF songwriting contest with MLB player-turned-singer Bernie Williams

Fierce Pharma

Boehringer Ingelheim

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Move me: Emotional appeals motivate doctors more than facts and figures do

Move me: Emotional appeals motivate doctors more than facts and figures do

Fierce Pharma

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All hail drug reps: Most cancer docs rely on pharma salespeople for info, survey finds

All hail drug reps: Most cancer docs rely on pharma salespeople for info, survey finds

Fierce Pharma

Cardinal Health

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Pfizer to debut podcast series around vaccines, probing scientific, cultural and political issues

Pfizer to debut podcast series around vaccines, probing scientific, cultural and political issues

Fierce Pharma

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Too Much, Too Soon: OPDP Issues Untitled Letter for Pre-approval Promotion

Too Much, Too Soon: OPDP Issues Untitled Letter for Pre-approval Promotion

FDA Law Blog

pre-approval promotion

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Lift off! Celgene MS effort launches hot air balloon to highlight brain health

Lift off! Celgene MS effort launches hot air balloon to highlight brain health

Fierce Pharma

multiple sclerosis

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Do Biopharma Companies Really Spend More on Marketing Than R&D?

Do Biopharma Companies Really Spend More on Marketing Than R&D?

RAPS.org

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Amag’s plan to bypass female libido drug pitfalls? Social media.

Amag’s plan to bypass female libido drug pitfalls? Social media.

Bizjournals

female sexual dysfunction

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Justice Department launches probe into Acadia's Nuplazid marketing

Justice Department launches probe into Acadia's Nuplazid marketing

Fierce Pharma

Acadia Pharmaceuticals

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Are Scare Tactics Being Used to Avoid Biosimilar Competition?

Are Scare Tactics Being Used to Avoid Biosimilar Competition?

BioSpace

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Pharma DTC spending outpaces rest of medical marketing, JAMA study finds

Pharma DTC spending outpaces rest of medical marketing, JAMA study finds

BioPharma Dive

DTC advertising

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Careful, reps: Doctors are watching, FDA promo police's latest rebuke shows

Careful, reps: Doctors are watching, FDA promo police's latest rebuke shows

Fierce Pharma

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Insight: How Novartis built a ‘money-filled moat’ to market Kymriah

Insight: How Novartis built a ‘money-filled moat’ to market Kymriah

Biopharma Reporter

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Adempas maker Bayer connects hypertension patients with new mentoring group

Adempas maker Bayer connects hypertension patients with new mentoring group

Fierce Pharma

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Tough time targeting women, pharma? Think time-crunched and family-first: study

Tough time targeting women, pharma? Think time-crunched and family-first: study

Fierce Pharma

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FDA Explains Physician Survey on Drug Marketing

FDA Explains Physician Survey on Drug Marketing

RAPS.org

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FDA's promo police put pharma marketing to the test with 6 new research studies

FDA's promo police put pharma marketing to the test with 6 new research studies

Fierce Pharma

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Johnson & Johnson’s stay-out-of-jail marketing for schizophrenia blockbuster Invega Sustenna raises eyebrows

Johnson & Johnson’s stay-out-of-jail marketing for schizophrenia blockbuster Invega Sustenna raises eyebrows

Fierce Pharma

Invega Sustenna

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Beat you to it, Purdue. Other opioid makers already ditched promotions

Beat you to it, Purdue. Other opioid makers already ditched promotions

Fierce Pharma

Teva Pharmaceutical

Endo International

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As CAR-Ts go from candidates to brands, what's the marketing strategy?

As CAR-Ts go from candidates to brands, what's the marketing strategy?

Medical Marketing and Media

Juno Therapeutics

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