You are here

drug marketing

Move me: Emotional appeals motivate doctors more than facts and figures do

Move me: Emotional appeals motivate doctors more than facts and figures do

Fierce Pharma

Flag link:

All hail drug reps: Most cancer docs rely on pharma salespeople for info, survey finds

All hail drug reps: Most cancer docs rely on pharma salespeople for info, survey finds

Fierce Pharma

Cardinal Health

Flag link:

Pfizer to debut podcast series around vaccines, probing scientific, cultural and political issues

Pfizer to debut podcast series around vaccines, probing scientific, cultural and political issues

Fierce Pharma

Flag link:

Too Much, Too Soon: OPDP Issues Untitled Letter for Pre-approval Promotion

Too Much, Too Soon: OPDP Issues Untitled Letter for Pre-approval Promotion

FDA Law Blog

pre-approval promotion

Flag link:

Lift off! Celgene MS effort launches hot air balloon to highlight brain health

Lift off! Celgene MS effort launches hot air balloon to highlight brain health

Fierce Pharma

multiple sclerosis

Flag link:

Do Biopharma Companies Really Spend More on Marketing Than R&D?

Do Biopharma Companies Really Spend More on Marketing Than R&D?

RAPS.org

Flag link:

Amag’s plan to bypass female libido drug pitfalls? Social media.

Amag’s plan to bypass female libido drug pitfalls? Social media.

Bizjournals

female sexual dysfunction

Flag link:

Justice Department launches probe into Acadia's Nuplazid marketing

Justice Department launches probe into Acadia's Nuplazid marketing

Fierce Pharma

Acadia Pharmaceuticals

Flag link:

Are Scare Tactics Being Used to Avoid Biosimilar Competition?

Are Scare Tactics Being Used to Avoid Biosimilar Competition?

BioSpace

Flag link:

Pharma DTC spending outpaces rest of medical marketing, JAMA study finds

Pharma DTC spending outpaces rest of medical marketing, JAMA study finds

BioPharma Dive

DTC advertising

Flag link:

Careful, reps: Doctors are watching, FDA promo police's latest rebuke shows

Careful, reps: Doctors are watching, FDA promo police's latest rebuke shows

Fierce Pharma

Flag link:

Insight: How Novartis built a ‘money-filled moat’ to market Kymriah

Insight: How Novartis built a ‘money-filled moat’ to market Kymriah

Biopharma Reporter

Flag link:

Adempas maker Bayer connects hypertension patients with new mentoring group

Adempas maker Bayer connects hypertension patients with new mentoring group

Fierce Pharma

Flag link:

Tough time targeting women, pharma? Think time-crunched and family-first: study

Tough time targeting women, pharma? Think time-crunched and family-first: study

Fierce Pharma

Flag link:

FDA Explains Physician Survey on Drug Marketing

FDA Explains Physician Survey on Drug Marketing

RAPS.org

Flag link:

FDA's promo police put pharma marketing to the test with 6 new research studies

FDA's promo police put pharma marketing to the test with 6 new research studies

Fierce Pharma

Flag link:

Johnson & Johnson’s stay-out-of-jail marketing for schizophrenia blockbuster Invega Sustenna raises eyebrows

Johnson & Johnson’s stay-out-of-jail marketing for schizophrenia blockbuster Invega Sustenna raises eyebrows

Fierce Pharma

Invega Sustenna

Flag link:

Beat you to it, Purdue. Other opioid makers already ditched promotions

Beat you to it, Purdue. Other opioid makers already ditched promotions

Fierce Pharma

Teva Pharmaceutical

Endo International

Flag link:

As CAR-Ts go from candidates to brands, what's the marketing strategy?

As CAR-Ts go from candidates to brands, what's the marketing strategy?

Medical Marketing and Media

Juno Therapeutics

Flag link:

Expect augmented reality to come up big for pharma marketers: expert

Expect augmented reality to come up big for pharma marketers: expert

Fierce Pharma

augmented reality

Flag link:

Pages