Smile Direct Club filed the paperwork for its IPO on 8/16/19. The company provides clear orthodontic aligners direct to consumers. They compete with market leader Invisalign. The company will trade on NASDAQ under the symbol. "SDC."

The offering will raise up to $100 million. Smile Direct Club aims to address the underserved global orthodontic market. According to their prospectus, 85% of people worldwide suffer from malocclusion, yet less than 1% receive treatment annually.

While traditional orthodontic treatment costs typically range from $5,000 to $5,500, Smile Direct Club cost is $1,595. Of course some cases cannot be adequately treated without more close supervision by an orthodontist. The company believes it can help over 90% of people with malocclusion, to some extent, to achieve a better smile.

The company's growth strategy includes:

- Increasing demand and conversion
- Expanding services internationally
- Introducing new products
- Continuing SmileShop rollout
- Leveraging data science tech
- Expanding Business partnerships
- Selectively pursuing M&A opportunities