Zoom face woes? As aesthetics procedures skyrocket post-lockdown, pharma rolls out campaigns

Zoom face woes? As aesthetics procedures skyrocket post-lockdown, pharma rolls out campaigns

Source: 
Fierce Pharma
snippet: 

The U.S. aesthetics business is booming. Fillers, fat freezers and the like are garnering interest and spurring marketing campaigns as plastic surgery and aestheticians' offices reopen after pandemic closures.

Whatever the driving force—months of unforgiving reflections on Zoom calls, the glut of “improve yourself during lockdown” hype or night after night staring at actors and actresses on Netflix instead of real people—pent-up demand is spurring more aesthetic treatments, along with a slew of marketing campaigns to a seemingly game audience.