The White House is set to unveil a wide-reaching, billion-dollar campaign aimed at convincing every American to get vaccinated

The White House will soon unveil a wide-reaching public relations campaign aimed at boosting vaccine confidence and uptake across the U.S., Biden administration aides told STAT.

This television, radio, and digital advertising blitz, set to kick off within weeks, will focus on Americans outright skeptical of vaccines’ safety or effectiveness as well as those who are potentially more willing to seek a Covid-19 immunization but don’t yet know where, when, or how.