#WeWontRest: The benefits of giving pharma a face

#WeWontRest: The benefits of giving pharma a face

Source: 
Pharmaforum
snippet: 

The European pharmaceutical industry isn’t a faceless entity, it’s a community of more than 100,000 people all working together to improve the lives of people affected by illness.

That’s the message behind the European Federation of Pharmaceutical Industries and Associations’ (EFPIA) We Won’t Rest campaign, which has highlighted the distinctly human motivations of the people behind the medicines.