Tune in: Pharma rides audio's surge with podcasts and streaming radio ads

Tune in: Pharma rides audio's surge with podcasts and streaming radio ads

Source: 
Fierce Pharma
snippet: 

Pharma companies have dabbled in podcasts for a few years, but interest in both original programming and sponsored content is now surging. Audio media companies such as iHeartMedia and Pandora say healthcare and pharma demand for podcast programming and advertising is on the rise.