Strange bedfellows: Allergy paid search pits diverse brands against each other

Strange bedfellows: Allergy paid search pits diverse brands against each other

Source: 
Fierce Pharma
snippet: 

Flonase, Claritin and Nasacort are the top-clicked brands in search ads for allergies, according to a new Kantar Media study, but a less-obvious group of brands including Halls, Swiffer and Advil also came out on top.