Sidelined by COVID-19 pandemic, Team Novo Nordisk cyclists crank and jam on social media instead

What does a professional cycling team do when it can’t ride? For Team Novo Nordisk, switch gears to social media.

The all-diabetes professional cycling team should be well into the 2020 season, but instead has taken to Twitter, Instagram, Facebook and LinkedIn with news, interviews, training tips, throwbacks to past races, contests (#GuessTheRider) and general encouragement.