Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed

Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed

Source: 
Medical Marketing and Media
snippet: 

With pharma having spent somewhere around $6 billion on consumer advertising in 2017, there are not only a fair amount of brands playing in the direct-to-consumer (DTC) space but also a fair amount of debate overhow to do it right. Against that backdrop, MM&M hosted an event last week in Boston, sponsored by AbelsonTaylor, devoted to discussing topics and trends for the DTC marketer.