The Secret to Health Tech Startups Reaping Riches? Realism

The secret to success for health tech entrepreneurs? Get real.

That advice, anchored by specific suggestions, was endorsed by a parade of entrepreneurs, investors and health tech purchasers gathered at the recent MedCity INVEST conference in Chicago. Though a record $8.1 billion of investment capital poured into digital health in 2018, the marketplace is far from welcoming to every new entrant.

Greg Yap, who founded a series of successful companies before becoming a partner in Silicon Valley’s legendary Menlo Ventures, homed in on the difference between providing digitized information and data that makes a difference.