Pharma marketing legend Sander Flaum dies

Pharma marketing legend Sander Flaum dies

Source: 
Medical Marketing and Media
snippet: 


Sander Flaum, an agency-world veteran admired as much for his humanity as for his strategic skill, died on Sunday following a brief illness.

Following his graduation from the Ohio State University (with a dual major in journalism and psychology) and military service, Flaum spent 18 years at Lederle Laboratories. During his Lederle tenure, he launched or restaged 80 products and rose to the role of director of marketing, head of vaccines and Rx products.