Pharma and healthcare boost digital ad spend on the way to $4.5B in 2021

Pharma and healthcare boost digital ad spend on the way to $4.5B in 2021

Source: 
Fierce Pharma
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More pharma and healthcare ads are coming to your digital news feed, but don’t worry; you'll still get plenty to satisfy your appetite for car, clothing and consumer ads.

That rising tide across the spectrum is exactly what pharma's riding: The industry isn't surging ahead, just keeping pace with an overall increase.