Overwhelmed and confused, pharma marketers? Time to embrace 'New Science,' consultancy says

Overwhelmed and confused, pharma marketers? Time to embrace 'New Science,' consultancy says

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Fierce Pharma
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Pharma marketers unsure of what customers want should embrace “New Science,” according to a new survey and report from Accenture Life Sciences. The technology and science practice can help pharma marketing executives get a better understanding of customer wants and needs.