No sweat? Dermira snags reps, sets price and plots branded ads for Qbrexza launch

No sweat? Dermira snags reps, sets price and plots branded ads for Qbrexza launch

Source: 
Fierce Pharma
snippet: 

Dermira's multimillion-dollar awareness campaign has been working for months to prep the ground for Qbrexza, its drug for excessive sweating set to launch Oct. 1. Now, with a staffed-up sales force and a multichannel branded campaign in the works, the company is talking dollars and cents.