More than a mascot: Aflac duck robot comforts kid cancer patients—and sets an example for pharma

More than a mascot: Aflac duck robot comforts kid cancer patients—and sets an example for pharma

Source: 
Fierce Pharma
snippet: 

From advertising icon to pediatric cancer pal, the Aflac duck has transformed from a TV commercial attention-getter to a trusted friend for children with cancer. The plush Alfac duck robot with naturalistic movements comes to life with quacks and nuzzles, but also helps kids communicate.