Lessons From The Biggest Pharma Drug Launches Of All Time

Lessons From The Biggest Pharma Drug Launches Of All Time

Source: 
Forbes
snippet: 

One way to measure the importance of a new drug is how fast the drug is taken up by the market. Furthermore, this is a key metric as a strong commercial launch usually predicts that the drug will become a major revenue generator. Recently, Lisa Urquhart of EP Vantage put together a list of the top 16 commercial launches of all time and it is striking not just in terms of the past but also what to expect going forward in terms of major drug successes.