Johnson & Johnson taps Scottish inspiration in branding its consumer spinoff

Johnson & Johnson taps Scottish inspiration in branding its consumer spinoff

Source: 
Fierce Pharma
snippet: 

In branding its consumer health spinoff, Johnson & Johnson has gone to Scotland for inspiration.

The new company will be called Kenvue, J&J revealed Wednesday, explaining that in Scotland, “ken” refers to knowledge, while “vue,” of course, relates to sight.