Inside pharma's trust problem

Over the past year, pharmaceutical companies and payers have been locked in a bruising public relations battle. Both sides engage in regular rounds of finger pointing, blaming the other for rising healthcare and drug costs. Pharma fared even worse. Just 38% of Americans say they trust pharma companies, down 13% from last year. That's a bad showing, even in healthcare, which was rated the least trusted industry out of the 15 included in the survey.