Inogen's Sales Force Problem Serves as a Cautionary Tale for Other Medtech Companies

Inogen's Sales Force Problem Serves as a Cautionary Tale for Other Medtech Companies

Source: 
Medical Devices and Diagnostics Industry
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Inogen ramped up its direct-to-consumer sales force in 2018 but many of the new reps failed to become productive and were let go, creating a major problem for the company in 2019.