GSK snares top pharma honors at Lions Health with first Grand Prix in years

It’s been a long three years since a pharma jury here handed out Grand Prix honors. But Monday night, GlaxoSmithKline and its ad agency McCann Health broke through.

At the annual Cannes Lions Health awards, they picked up the coveted top prize in pharma advertising with a mobile application called Breath of Life, used to detect chronic obstructive pulmonary disease (COPD) in older adults in China.