Flannel Is the New Black at the 2020 J.P. Morgan Healthcare Conference

Ahead of last year’s J.P. Morgan gathering, Observer was among the first to point out a trend that was beginning to emerge across the health industry—the rise in interest from both large health care players, as well as hungry venture capitalists, for health tech plays originating in cities not typically associated with startup culture, places like Minneapolis, Nashville and Chicago. Observer even coined a new term for these disruptors from Middle America: Flyover Tech.