With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages

With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages

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Now that both the Moderna and Pfizer-BioNTech Covid vaccines are FDA-approved, each also has the go-ahead to advertise their shots. While the focus was initially on simply encouraging vaccinations, Moderna and Pfizer now also have an eye on the potentially huge booster shot market in the US.