Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds

Drug ads on TV are always telling people to “ask your doctor.” But guess what? Almost one in five actually do bring up a drug they’ve seen in advertising during a medical visit while one in 10 say they even ask directly for the prescription.

That’s according to a new DeepIntent study fielded as a follow-up to an initial deep dive into perceptions around pharma direct-to-consumer marketing in March. Back then researchers at the digital healthcare marketing platform found, not surprisingly, people were seeing more DTC advertising thanks to increases in digital consumption during the pandemic.