Dexcom takes no-fingerprick message to people with Type 2 diabetes in new TV ads

Dexcom’s latest DTC advertising campaign offers people with Type 2 diabetes the chance to forgo fingersticks and instead simply glance at their smartphones by using the company's G6 continuous glucose monitor. The two new TV commercials, with the tagline "There is a better way," feature actors who tout G6's benefits, including no fingersticks and better control.