What’s in a title? In the case of chief digital officers, it's a trend. The transformative tech value-generators are all the rage these days, and the pharma industry is no exception. Tasked with bringing pharma into a new era, chief digital officers are joining drugmakers at rapid rates. Just in the past year, Pfizer and Merck named CDOs for the first time, following Novartis and GlaxoSmithKline's similar hires in 2017.