Case Study: How Shire improved its time-to-market

Case Study: How Shire improved its time-to-market

Source: 
Pharmaforum
snippet: 

In a video recorded for Veeva, Shire’s global operations head of advertising and promotion, Naomi O’Connell, said the system had streamlined the content development, approval, distribution and withdrawal processes.

She said: “Through numerous mergers and acquisitions, we had legacy systems and legacy processes. That was a double burden for some users.