Behind the Exact Sciences/Pfizer Cologuard co-promotion deal

Behind the Exact Sciences/Pfizer Cologuard co-promotion deal

Source: 
Medical Marketing and Media
snippet: 
Hoping to up its promotional muscle at a time when insurers are starting to cover Cologuard, Exact Sciences has teamed with Pfizer to put an army of sales reps and marketing dollars behind its colon cancer screening kit.
The partnership will add $40 million per year to Cologuard's marketing and advertising spend, along with more sales reps to reach more doctors. The deal will run through the end of 2021.