Bayer’s Teach Me How to Gummy TikTok targets older audience

Bayer’s Teach Me How to Gummy TikTok targets older audience

Source: 
Medical Marketing and Media
snippet: 


While brands typically seek out opportunities on TikTok to reach younger crowds, a recent campaign from Bayer and influencer agency Linqia wants to hone in on the increasingly growing older audience on the platform.