AstraZeneca pulls back the corporate curtain to highlight real people and chat complex science

AstraZeneca pulls back the corporate curtain to highlight real people and chat complex science

Source: 
Endpoints
snippet: 

AstraZeneca is offering a look behind the pharma’s front doors with a new US leadership profile series and an inside science explainer podcast.

The online executive series called “Personified” debuted last year, but AZ recently began promoting it on social media. Eight US leaders’ stories are now up on the website, including US biopharma business unit chief Joris Silon and corporate and government affairs head Christie Bloomquist. The profiles chronicle the executives’ early lives and influences leading them to careers at AstraZeneca.