AstraZeneca doubles down on animation—with a '60s spin this time—in new Breztri ad campaign

AstraZeneca is sticking with an animated fantasyland theme for its Breztri TV ad but uses a blast from the past to depict a brighter future.

The fantasyland approach, which shows animation bursting into real life, started a year ago when AZ launched the first batch of Breztri direct-to-consumer TV ads.

That initial phase urges patients to “Get Real” about their chronic obstructive pulmonary disease (COPD) and flare-ups, emphasizing that better breathing doesn’t make everything “fun and nice.” The commercial began with an animated character of a man leading the viewer from an ideal animated world with rainbows, unicorns and dancing animals through a door to the real world.