In another record year for pharma TV ads, spending soars to $3.7B in 2018

In another record year for pharma TV ads, spending soars to $3.7B in 2018

Source: 
Fierce Pharma
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TV spending on pharma ads continued to rise in 2018, topping $3.73 billion in national TV ad spending, according to data from TV ad tracker iSpot.tv. That marked an increase of $300 million over 2017's total.