Advertisers are hesitant to join Twitter Blue

Advertisers are hesitant to join Twitter Blue

Source: 
Medical Marketing and Media
snippet: 

Advertisers do not think it’s worth paying for Twitter verification under CEO Elon Musk’s new Twitter Blue subscription plan, according to the results of a Campaign US LinkedIn poll.

Musk relaunched Twitter Blue last week as a paid offering, requiring accounts seeking verification to pay $8 per month (or $11 per month for iPhone users) to maintain their blue checkmark. The new program was supposed to launch on Nov. 29 but was delayed after the platform was flooded with impersonators.