4 AbbVie brands land on pharma's top TV spenders list for September

Pharma TV advertising spiked in September, even without the usually ubiquitous football media to play it on.

The top 10 brands spent $182 million, the highest monthly total since January, according to data from real-time TV ad tracker iSpot.tv. AbbVie’s Humira led the way as usual, but with an even bigger budget of $57.7 million, an increase of 45% over what the Illinois drugmaker spent on the product in August.