20 Million More Potential Customers for Cologuard

Exact Sciences (NASDAQ:EXAS) already knew that the potential market for its Cologuard DNA screening test for colorectal cancer was big. Many Americans who need to be screened for colorectal cancer don't want to undergo a colonoscopy because of the preparation required and the inconvenience. Cologuard presents an alternative for early detection of colorectal cancer that's easy to use.