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patients
Listen up, pharma marketers--to patients' social media posts, that is
Fierce Pharma Marketing
Tue, 01/5/16 - 10:40 am
patients
social media
‘I want what Jimmy Carter had’: Patients clamor for the president’s cancer drug
Stat
Fri, 12/18/15 - 08:59 am
Keytruda
melanoma
patients
Jimmy Carter
Drug developers fund patient registries to collect data on rare diseases
Stat
Wed, 12/16/15 - 03:48 pm
data
patients
Biogen pressed for more accessible medicines
Boston Globe, MA
Fri, 12/4/15 - 08:16 pm
Biogen
patients
spinal muscular atrophy
How pharma is trying to get patients to stay on their meds—and out of the hospital
BioPharma Dive
Mon, 11/30/15 - 10:07 am
patients
patient adherence
Better together? Savvy e-patients may make pharma marketing smarter
Fierce Pharma Marketing
Mon, 11/23/15 - 10:10 am
patients
e-patients
pharma marketing
Is it possible for Pharma to be truly patient-centric?
Medical Marketing and Media
Mon, 11/16/15 - 06:12 pm
patients
PCSK9 drugmakers go Big Data to ID more eligible patients
Fierce Pharma Marketing
Wed, 10/21/15 - 11:34 am
PCSK9 inhibitors
patients
Big Data
Amgen
Sanofi
Regeneron
Repatha
Praluent
Mobile sensors and digital devices may cut costs at GSK
Medical Marketing and Media
Wed, 09/30/15 - 04:47 pm
GSK
patients
wearables
devices
Janssen's latest Prezcobix effort taps HIV activists to curate patient-story contest
Fierce Pharma Marketing
Mon, 09/21/15 - 10:52 am
Janssen
JNJ
patients
HIV
Prezcobix
FDA forms first patient engagement committee
Medical Marketing and Media
Fri, 09/18/15 - 09:37 pm
FDA
patients
Pfizer's Susman: Customer-company relationship has changed
Medical Marketing and Media
Wed, 09/16/15 - 06:09 pm
Pfizer
patients
consumers
social media
Pfizer Pulls The Plug On OTC Lipitor And It's The Patients' Fault
Forbes
Wed, 07/29/15 - 10:21 am
Pfizer
Lipitor
OTC
patients
Eisai Says New Cancer Drug Reaching Patients Faster Than Planned
Bloomberg
Fri, 07/24/15 - 08:28 am
Eisai
patients
Lenvima
thyroid cancer
Patients expect pharma will boost engagement
Medical Marketing and Media
Thu, 07/16/15 - 04:57 pm
patients
Gilead Limits Enrollment in its Hep C Patient Program to Pressure Insurers
WSJ Pharmalot
Thu, 07/16/15 - 04:50 pm
hepatitis C
Gilead Sciences
patients
Harvoni
Sovaldi
Millennial health study digs up useful nuggets for pharma marketers
Fierce Pharma Marketing
Mon, 06/29/15 - 10:53 am
millennials
baby boomers
vaccines
patients
Drug prices too high? Many blame pharma companies
CNBC
Tue, 06/16/15 - 12:24 pm
patients
consumers
drug pricing
FDA to Work With Online Patient Forum to Mine Drug Safety Data
Yahoo/Bloomberg
Mon, 06/15/15 - 09:25 am
FDA
patients
PatientsLikeMe
online forums
side effects
Pharma needs some 'marriage counseling' for patient relationships: report
Fierce Pharma Marketing
Wed, 06/10/15 - 10:07 am
patients
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