DTC advertising

Novo Nordisk pauses Wegovy marketing projects to dampen demand
Novo Nordisk pauses Wegovy marketing projects to dampen demand
Fierce Pharma
Novo Nordisk
Wegovy
weight loss
DTC advertising
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‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness
‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness
Xtalks
Pfizer
BMS
atrial fibrillation
celebrity endorsements
DTC advertising
television ads
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Study finds manufacturers spend more to advertise less beneficial drugs
Study finds manufacturers spend more to advertise less beneficial drugs
RAPS.org
JAMA
DTC advertising
pharma advertising
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Astellas buys Super Bowl commercial spot to raise menopause awareness
Astellas buys Super Bowl commercial spot to raise menopause awareness
Medical Marketing and Media
Astellas
menopause
Super Bowl
DTC advertising
television ads
fezolinetant
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In latest Pfizer COVID-19 ad, Martha Stewart asks: Got Booster?
In latest Pfizer COVID-19 ad, Martha Stewart asks: Got Booster?
Medical Marketing and Media
Pfizer
COVID-19
vaccines
boosters
celebrity endorsements
pharma advertising
DTC advertising
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AstraZeneca debuts annoying purple ‘Phil’ creatures, personified asthma eosinophils ‘behaving badly’
AstraZeneca debuts annoying purple ‘Phil’ creatures, personified asthma eosinophils ‘behaving badly’
Endpoints
pharma marketing
DTC advertising
AstraZeneca
eosinophilic asthma
asthma
Fasenra
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Bayer’s Teach Me How to Gummy TikTok targets older audience
Bayer’s Teach Me How to Gummy TikTok targets older audience
Medical Marketing and Media
Bayer
social media
TikTok
Linqia
DTC advertising
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What more can we learn from DTC advertising? FDA's OPDP proposes new research
What more can we learn from DTC advertising? FDA's OPDP proposes new research
Endpoints
FDA
OPDP
DTC advertising
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Novavax aims for name recognition in new vaccines campaign
Novavax aims for name recognition in new vaccines campaign
Endpoints
Novavax
vaccines
COVID-19
DTC advertising
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With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages
With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages
Endpoints
Moderna Therapeutics
Pfizer
BioNTech
COVID-19
vaccines
pharma marketing
DTC advertising
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November sees Sanofi-Regeneron dethroned after 6-month rule over top TV ad spender list
November sees Sanofi-Regeneron dethroned after 6-month rule over top TV ad spender list
Fierce Pharma
Sanofi
Regeneron
Dupixent
DTC advertising
television ads
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Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds
Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds
Endpoints
DTC advertising
pharma marketing
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Not just the approved indications: FDA to study DTC drug ads that include secondary endpoint data
Not just the approved indications: FDA to study DTC drug ads that include secondary endpoint data
Endpoints
FDA
DTC advertising
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Biohaven points up Nurtec dual-migraine approval with growing stable of celebrity users
Biohaven points up Nurtec dual-migraine approval with growing stable of celebrity users
Fierce Pharma
Biohaven Pharmaceuticals
migraines
celebrity endorsements
Nurtec
digital advertising
DTC advertising
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Sanofi and Regeneron solidify Dupixent TV ad lead, topping July pharma spenders again, trailed by AbbVie and Novo Nordisk
Sanofi and Regeneron solidify Dupixent TV ad lead, topping July pharma spenders again, trailed by AbbVie and Novo Nordisk
Fierce Pharma
DTC advertising
television ads
Dupixent
Regeneron
Sanofi
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Facebook “Pokes” Pharma Companies, Telehealth, and Online Pharmacies
Facebook “Pokes” Pharma Companies, Telehealth, and Online Pharmacies
FDA Law Blog
Facebook
social media
telehealth
DTC advertising
FDA
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GlaxoSmithKline debuts DTC campaign for lupus med Benlysta as it looks to cement category lead
GlaxoSmithKline debuts DTC campaign for lupus med Benlysta as it looks to cement category lead
Fierce Pharma
GSK
lupus
Benlysta
DTC advertising
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Biohaven CEO on migraine drug's fast launch, TikTok ads and battling big pharma
Biohaven CEO on migraine drug's fast launch, TikTok ads and battling big pharma
BioPharma Dive
Biohaven
migraines
drug launches
DTC advertising
Nurtec
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As drugmakers spend $6B annually on DTC ads, senators revive bill to include list prices in ads
As drugmakers spend $6B annually on DTC ads, senators revive bill to include list prices in ads
Endpoints
drug pricing
DTC advertising
legislation
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AbbVie's Botox rolls out the red carpet for real people in new documentary-style ads
AbbVie's Botox rolls out the red carpet for real people in new documentary-style ads
Fierce Pharma
Botox
Allergan
DTC advertising
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