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» DTC ads
DTC ads
Price checked: J&J launches industry-first TV ad with drug list price
Fierce Biotech
Fri, 03/29/19 - 11:57 pm
JNJ
Xarelto
drug pricing
television ads
DTC ads
AbbVie and Pfizer return to the top of pharma's TV spending list for February
Fierce Pharma
Wed, 03/6/19 - 11:36 am
AbbVie
Humira
Pfizer
Xeljanz
television ads
DTC ads
In another record year for pharma TV ads, spending soars to $3.7B in 2018
Fierce Pharma
Thu, 01/3/19 - 09:41 am
TV ads
DTC ads
Being there: Amgen and Novartis roll out first ad campaign for migraine drug Aimovig
Fierce Pharma
Tue, 10/23/18 - 01:28 pm
Novartis
Amgen
Aimovig
DTC ads
television ads
FDA calls Pfizer Estring marketing misleading
Biopharma Dive
Wed, 07/4/18 - 10:09 am
FDA
OPDP
Pfizer
Estring
drug ads
DTC ads
Better together? AbbVie’s Humira and Pfizer’s Lyrica again outspend other brands
Fierce Pharma
Wed, 05/2/18 - 09:52 am
AbbVie
Pfizer
television ads
DTC ads
Humira
Lyrica
Pharma ads on the brain: DTC on lifestyle sites triggers a bigger emotional punch
Fierce Pharma
Sat, 04/21/18 - 12:34 pm
DTC ads
consumers
Thermo Fisher spotlights its problem-solvers in campaign aimed at pharma clients
Fierce Pharma
Tue, 04/17/18 - 11:06 am
Thermo Fisher
DTC ads
Amgen darkens the mood in new Repatha TV ads, warning of heart and stroke risks
Fierce Pharma
Wed, 04/4/18 - 09:03 am
Amgen
Repatha
DTC ads
heart attack
stroke
Here's a DTC shocker: Pharma ad spend actually fell in 2017 for first time in years, Kantar says
Fierce Pharma
Wed, 03/14/18 - 11:43 am
DTC ads
pharma ads
What's slowing biosim uptake? Pricing, contracting, clinical doubts and DTC ads
Fierce Pharma
Tue, 01/23/18 - 02:51 pm
biosimilars
drug pricing
DTC ads
Merck and ViiV are keeping it real with their TV ads. Which drugmakers will follow?
Fierce Pharma
Wed, 12/20/17 - 11:06 pm
Merck
ViiV
television ads
DTC ads
Tax bill may target pharma's DTC deduction, but ad industry's ready to defend it
Fierce Pharma
Mon, 12/11/17 - 09:52 am
taxes
DTC ads
pharma industry
tax reform
Humira back on top of TV spending list for October, ahead of Lyrica and Victoza
Fierce Pharma
Mon, 11/6/17 - 10:12 am
Humira
Lyrica
Victoza
AbbVie
Pfizer
Novo Nordisk
television ads
DTC ads
You’ve heard about precision medicine. Now get ready for precision drug ads
Stat
Tue, 09/26/17 - 10:02 am
precision medicine
drug ads
patients
DTC ads
Facebook
Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job
Fierce Pharma
Wed, 09/6/17 - 08:41 pm
GSK
Excederin Migraine
migraines
drug ads
DTC ads
FDA Weighs Limited Risk Info in DTC Ads
RAPS.org
Tue, 08/22/17 - 09:38 am
FDA
DTC ads
drug ads
risk info
Humira may spend most on TV, but Xeljanz, Taltz and Breo notch highest view rates
Fierce Pharma
Thu, 08/10/17 - 10:47 am
Humira
Xeljanz
Taltz
Breo
drug ads
television ads
DTC ads
Johnson & Johnson shows off under-pressure Stelara's latest indication—Crohn's—in new DTC spot
Fierce Pharma
Wed, 08/2/17 - 11:30 am
JNJ
Stelara
Crohn's Disease
drug advertising
DTC ads
AMA to Vote on Requiring Drugmakers to Include Drug Prices in DTC Ads
Xtalks
Fri, 06/9/17 - 11:26 am
AMA
DTC ads
drug pricing
drug ads
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