DTC ads

Cut Short by RSV: GSK’s compelling ad ties into recent FDA approval
Cut Short by RSV: GSK’s compelling ad ties into recent FDA approval
Medical Marketing and Media
GSK
RSV
vaccines
DTC ads
FDA
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Genentech opens up eye patients’ world with Vabysmo
Genentech opens up eye patients’ world with Vabysmo
Medical Marketing and Media
Genentech
Vabysmo
wet age-related macular degeneration
DTC ads
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Eli Lilly Spends Big on First Mounjaro TV Commercial for Diabetes
Eli Lilly Spends Big on First Mounjaro TV Commercial for Diabetes
Xtalks
Eli Lilly
Mounjaro
DTC ads
television ads
diabetes
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Eli Lilly kicks off consumer campaign for diabetes drug Mounjaro
Eli Lilly kicks off consumer campaign for diabetes drug Mounjaro
Medical Marketing and Media
Eli Lilly
Mounjaro
diabetes
DTC ads
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Top 10 Pharma TV Ad Spenders in 2022 — Anti-Inflammatories and Diabetes Drugs Dominate
Top 10 Pharma TV Ad Spenders in 2022 — Anti-Inflammatories and Diabetes Drugs Dominate
Xtalks
television ads
pharma marketing
DTC ads
AbbVie
Rinvoq
Dupixent
Sanofi
Regeneron
Skyrizi
Novo Nordisk
Ozempic
Jardiance
Eli Lilly
Boehringer Ingelheim
Rybelsus
Trulicity
Rexulti
Otsuka
Lundbeck
Tremfya
JNJ
Verzenio
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Pharma leans into telehealth
Pharma leans into telehealth
Stat
DTC ads
telehealth
patients
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AbbVie unveils 'See Yourself' Botox campaign, days after new rival approved
AbbVie unveils 'See Yourself' Botox campaign, days after new rival approved
Endpoints
AbbVie
Allergan
Botox
DTC ads
Daxxify
Revance Therapeutics
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AstraZeneca doubles down on animation—with a '60s spin this time—in new Breztri ad campaign
AstraZeneca doubles down on animation—with a '60s spin this time—in new Breztri ad campaign
Fierce Pharma
AstraZeneca
Breztri
television ads
DTC ads
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AbbVie runs first Qulipta TV ad spots as it focuses on what you ‘can control inside’
AbbVie runs first Qulipta TV ad spots as it focuses on what you ‘can control inside’
Fierce Pharma
AbbVie
pharma marketing
migraines
Qulipta
television ads
DTC ads
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Regeneron, Novo Nordisk, Lilly and AbbVie stake claims on September's list of top TV ad spenders
Regeneron, Novo Nordisk, Lilly and AbbVie stake claims on September's list of top TV ad spenders
Fierce Pharma
Regeneron
Novo Nordisk
Eli Lilly
AbbVie
television ads
DTC ads
diabetes
immunology
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Coffee talk: Sun brings Ilumya patient stories to light with informal diner meetups
Coffee talk: Sun brings Ilumya patient stories to light with informal diner meetups
Fierce Pharma
Sun Pharma
psoriasis
patients
DTC ads
Ilumya
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Biosimilars versus biologics: Is marketing madness on the way as biosimilar approvals balloon?
Biosimilars versus biologics: Is marketing madness on the way as biosimilar approvals balloon?
Fierce Pharma
biosimilars
biologics
DTC ads
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Dueling 7-figure ad campaigns set sights on a big drug price negotiation bill coming soon
Dueling 7-figure ad campaigns set sights on a big drug price negotiation bill coming soon
Endpoints
drug pricing
Medicare
DTC ads
PhRMA
patient advocacy groups
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Sanofi and Regeneron's high-flying Dupixent tops May pharma TV spending, trading places with AbbVie's Humira
Sanofi and Regeneron's high-flying Dupixent tops May pharma TV spending, trading places with AbbVie's Humira
Fierce Pharma
Sanofi
Regeneron
Dupixent
DTC ads
television ads
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Teva launches first DTC for Austedo into competitive tardive dyskinesia 2-drug market
Teva launches first DTC for Austedo into competitive tardive dyskinesia 2-drug market
Fierce Pharma
Teva Pharmaceutical
tardive dyskinesia
DTC ads
Austedo
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Pharma TV Ad Spending Trends: Companies in the Top Ten this Week
Pharma TV Ad Spending Trends: Companies in the Top Ten this Week
Xtalks
DTC ads
television ads
Dupixent
Trulicity
Rybelsus
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Lagging rival Neurocrine, Teva preps ad campaign in tardive dyskinesia
Lagging rival Neurocrine, Teva preps ad campaign in tardive dyskinesia
Fierce Pharma
Teva Pharmaceutical
tardive dyskinesia
Austedo
DTC ads
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Pharma TV ad spenders blow up December with spendiest month of 2020
Pharma TV ad spenders blow up December with spendiest month of 2020
Fierce Pharma
television ads
AbbVie
Humira
Novo Nordisk
DTC ads
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4 AbbVie brands land on pharma's top TV spenders list for September
4 AbbVie brands land on pharma's top TV spenders list for September
Fierce Pharma
television ads
DTC ads
AbbVie
Humira
Skyrizi
Rinvoq
Ubrelvy
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AbbVie keeps TV ad lead in July, Roche and Pfizer follow in mildly curbed pharma TV market
AbbVie keeps TV ad lead in July, Roche and Pfizer follow in mildly curbed pharma TV market
Fierce Pharma
television ads
Roche
Pfizer
AbbVie
pandemic
DTC ads
COVID-19
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