DTC ads

Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job
Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job
Fierce Pharma
GSK
Excederin Migraine
migraines
drug ads
DTC ads
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FDA Weighs Limited Risk Info in DTC Ads
FDA Weighs Limited Risk Info in DTC Ads
RAPS.org
FDA
DTC ads
drug ads
risk info
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Humira may spend most on TV, but Xeljanz, Taltz and Breo notch highest view rates
Humira may spend most on TV, but Xeljanz, Taltz and Breo notch highest view rates
Fierce Pharma
Humira
Xeljanz
Taltz
Breo
drug ads
television ads
DTC ads
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Johnson & Johnson shows off under-pressure Stelara's latest indication—Crohn's—in new DTC spot
Johnson & Johnson shows off under-pressure Stelara's latest indication—Crohn's—in new DTC spot
Fierce Pharma
JNJ
Stelara
Crohn's Disease
drug advertising
DTC ads
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AMA to Vote on Requiring Drugmakers to Include Drug Prices in DTC Ads
AMA to Vote on Requiring Drugmakers to Include Drug Prices in DTC Ads
Xtalks
AMA
DTC ads
drug pricing
drug ads
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Physicians call for DTC ads to include retail prices
Physicians call for DTC ads to include retail prices
Medical Marketing and Media
DTC ads
drug ads
physicians
AMA
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This 31-Year-Old Is Worth $3B For Bringing Successful New DTC Drug Marketing Into The Doctor's Office
This 31-Year-Old Is Worth $3B For Bringing Successful New DTC Drug Marketing Into The Doctor's Office
Forbes
DTC ads
Outcome Health
physicians
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Shire's DTC move to scrap smiling patients for double 'i's pays off—and it thinks other pharmas should take note
Shire's DTC move to scrap smiling patients for double 'i's pays off—and it thinks other pharmas should take note
Fierce Pharma
Shire
DTC ads
patients
Xiidra
dry eye disease
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Gilead's Harvoni ads go from before to after with new creative focused on hep C cure
Gilead's Harvoni ads go from before to after with new creative focused on hep C cure
Fierce Pharma
Gilead Sciences
Harvoni
drug ads
DTC ads
hepatitis C
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Allergan urges dry-eye sufferers to pump up their eye power
Allergan urges dry-eye sufferers to pump up their eye power
Fierce Pharma
Allergan
dry eye disease
DTC ads
drug ads
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Does Valeant have the ad dollars to keep Siliq competitive in psoriasis?
Does Valeant have the ad dollars to keep Siliq competitive in psoriasis?
Fierce Pharma
Valeant Pharmaceuticals
Siliq
psoriasis
direct ads
DTC ads
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Drugmakers again boost DTC spending, to $5.6 billion in 2016
Drugmakers again boost DTC spending, to $5.6 billion in 2016
Medical Marketing and Media
DTC ads
drug ads
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The Demise Of The Erectile Dysfunction TV Ads
The Demise Of The Erectile Dysfunction TV Ads
Forbes
drug ads
DTC ads
erectile dysfunction
Eli Lilly
Pfizer
Cialis
Viagra
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