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DTC ads

Better together? AbbVie’s Humira and Pfizer’s Lyrica again outspend other brands

Better together? AbbVie’s Humira and Pfizer’s Lyrica again outspend other brands

Fierce Pharma

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Pharma ads on the brain: DTC on lifestyle sites triggers a bigger emotional punch

Pharma ads on the brain: DTC on lifestyle sites triggers a bigger emotional punch

Fierce Pharma

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Thermo Fisher spotlights its problem-solvers in campaign aimed at pharma clients

Thermo Fisher spotlights its problem-solvers in campaign aimed at pharma clients

Fierce Pharma

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Amgen darkens the mood in new Repatha TV ads, warning of heart and stroke risks

Amgen darkens the mood in new Repatha TV ads, warning of heart and stroke risks

Fierce Pharma

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Here's a DTC shocker: Pharma ad spend actually fell in 2017 for first time in years, Kantar says

Here's a DTC shocker: Pharma ad spend actually fell in 2017 for first time in years, Kantar says

Fierce Pharma

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What's slowing biosim uptake? Pricing, contracting, clinical doubts and DTC ads

What's slowing biosim uptake? Pricing, contracting, clinical doubts and DTC ads

Fierce Pharma

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Merck and ViiV are keeping it real with their TV ads. Which drugmakers will follow?

Merck and ViiV are keeping it real with their TV ads. Which drugmakers will follow?

Fierce Pharma

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Tax bill may target pharma's DTC deduction, but ad industry's ready to defend it

Tax bill may target pharma's DTC deduction, but ad industry's ready to defend it

Fierce Pharma

pharma industry

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Humira back on top of TV spending list for October, ahead of Lyrica and Victoza

Humira back on top of TV spending list for October, ahead of Lyrica and Victoza

Fierce Pharma

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You’ve heard about precision medicine. Now get ready for precision drug ads

You’ve heard about precision medicine. Now get ready for precision drug ads

Stat

precision medicine

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Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job

Empathy at work: GlaxoSmithKline extends Excedrin Migraine campaign to include sufferers on the job

Fierce Pharma

Excederin Migraine

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FDA Weighs Limited Risk Info in DTC Ads

FDA Weighs Limited Risk Info in DTC Ads

RAPS.org

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Humira may spend most on TV, but Xeljanz, Taltz and Breo notch highest view rates

Humira may spend most on TV, but Xeljanz, Taltz and Breo notch highest view rates

Fierce Pharma

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Johnson & Johnson shows off under-pressure Stelara's latest indication—Crohn's—in new DTC spot

Johnson & Johnson shows off under-pressure Stelara's latest indication—Crohn's—in new DTC spot

Fierce Pharma

Crohn's Disease

drug advertising

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AMA to Vote on Requiring Drugmakers to Include Drug Prices in DTC Ads

AMA to Vote on Requiring Drugmakers to Include Drug Prices in DTC Ads

Xtalks

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Physicians call for DTC ads to include retail prices

Physicians call for DTC ads to include retail prices

Medical Marketing and Media

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This 31-Year-Old Is Worth $3B For Bringing Successful New DTC Drug Marketing Into The Doctor's Office

This 31-Year-Old Is Worth $3B For Bringing Successful New DTC Drug Marketing Into The Doctor's Office

Forbes

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Shire's DTC move to scrap smiling patients for double 'i's pays off—and it thinks other pharmas should take note

Shire's DTC move to scrap smiling patients for double 'i's pays off—and it thinks other pharmas should take note

Fierce Pharma

dry eye disease

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Gilead's Harvoni ads go from before to after with new creative focused on hep C cure

Gilead's Harvoni ads go from before to after with new creative focused on hep C cure

Fierce Pharma

Gilead Sciences

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Allergan urges dry-eye sufferers to pump up their eye power

Allergan urges dry-eye sufferers to pump up their eye power

Fierce Pharma

dry eye disease

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