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Do People Understand Cancer Drug Ads on TV? Drugmakers Weigh in on FDA Research

Do People Understand Cancer Drug Ads on TV? Drugmakers Weigh in on FDA Research

RAPS.org

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Pfizer's Xeljanz drops off top June TV spenders list—and Gilead's Biktarvy fills the void

Pfizer's Xeljanz drops off top June TV spenders list—and Gilead's Biktarvy fills the void

Fierce Pharma

Gilead Sciences

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Amgen, Lilly, Merck sue HHS to block price disclosures in DTC ads

Amgen, Lilly, Merck sue HHS to block price disclosures in DTC ads

BioCentury

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FDA to Study DTC Ads for Drugs Approved Under Accelerated Process

FDA to Study DTC Ads for Drugs Approved Under Accelerated Process

RAPS.org

accelerated approvals

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Takeda’s Entyvio Ad Captures Struggle to Make Plans

Takeda’s Entyvio Ad Captures Struggle to Make Plans

Xtalks

inflammatory bowel disease

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Big spending from AbbVie, Pfizer pushes pharma's 2018 ad spend to $6.5B

Big spending from AbbVie, Pfizer pushes pharma's 2018 ad spend to $6.5B

Fierce Pharma

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Price checked: J&J launches industry-first TV ad with drug list price

Price checked: J&J launches industry-first TV ad with drug list price

Fierce Biotech

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AbbVie and Pfizer return to the top of pharma's TV spending list for February

AbbVie and Pfizer return to the top of pharma's TV spending list for February

Fierce Pharma

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In another record year for pharma TV ads, spending soars to $3.7B in 2018

In another record year for pharma TV ads, spending soars to $3.7B in 2018

Fierce Pharma

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Being there: Amgen and Novartis roll out first ad campaign for migraine drug Aimovig

Being there: Amgen and Novartis roll out first ad campaign for migraine drug Aimovig

Fierce Pharma

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FDA calls Pfizer Estring marketing misleading

FDA calls Pfizer Estring marketing misleading

Biopharma Dive

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Better together? AbbVie’s Humira and Pfizer’s Lyrica again outspend other brands

Better together? AbbVie’s Humira and Pfizer’s Lyrica again outspend other brands

Fierce Pharma

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Pharma ads on the brain: DTC on lifestyle sites triggers a bigger emotional punch

Pharma ads on the brain: DTC on lifestyle sites triggers a bigger emotional punch

Fierce Pharma

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Thermo Fisher spotlights its problem-solvers in campaign aimed at pharma clients

Thermo Fisher spotlights its problem-solvers in campaign aimed at pharma clients

Fierce Pharma

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Amgen darkens the mood in new Repatha TV ads, warning of heart and stroke risks

Amgen darkens the mood in new Repatha TV ads, warning of heart and stroke risks

Fierce Pharma

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Here's a DTC shocker: Pharma ad spend actually fell in 2017 for first time in years, Kantar says

Here's a DTC shocker: Pharma ad spend actually fell in 2017 for first time in years, Kantar says

Fierce Pharma

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What's slowing biosim uptake? Pricing, contracting, clinical doubts and DTC ads

What's slowing biosim uptake? Pricing, contracting, clinical doubts and DTC ads

Fierce Pharma

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Merck and ViiV are keeping it real with their TV ads. Which drugmakers will follow?

Merck and ViiV are keeping it real with their TV ads. Which drugmakers will follow?

Fierce Pharma

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Tax bill may target pharma's DTC deduction, but ad industry's ready to defend it

Tax bill may target pharma's DTC deduction, but ad industry's ready to defend it

Fierce Pharma

pharma industry

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Humira back on top of TV spending list for October, ahead of Lyrica and Victoza

Humira back on top of TV spending list for October, ahead of Lyrica and Victoza

Fierce Pharma

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