DTC ads

AbbVie keeps TV ad lead in July, Roche and Pfizer follow in mildly curbed pharma TV market
AbbVie keeps TV ad lead in July, Roche and Pfizer follow in mildly curbed pharma TV market
Fierce Pharma
television ads
Roche
Pfizer
AbbVie
pandemic
DTC ads
COVID-19
Flag link:
GSK's national TV push for Nucala gives another meaning to 'new normal'
GSK's national TV push for Nucala gives another meaning to 'new normal'
Fierce Pharma
GSK
Nucala
asthma
television ads
DTC ads
Flag link:
Merck, Lilly and Amgen win again in lawsuit over drug prices in TV ads. Will it stick?
Merck, Lilly and Amgen win again in lawsuit over drug prices in TV ads. Will it stick?
Fierce Pharma
television ads
DTC ads
Merck
Eli Lilly
Amgen
drug pricing
Flag link:
Pharma's May TV ad spend dips as marketers find new normal
Pharma's May TV ad spend dips as marketers find new normal
Fierce Pharma
DTC ads
television ads
pharma marketing
Flag link:
AbbVie, Lilly and Gilead stay on top of pharma ad spending list for March amid steady overall spending
AbbVie, Lilly and Gilead stay on top of pharma ad spending list for March amid steady overall spending
Fierce Pharma
AbbVie
Eli Lilly
Gilead Sciences
pharma advertising
DTC ads
television ads
pandemic
COVID-19
Flag link:
Pfizer promotes prescription drug help and the power of science in new TV ads aimed at COVID-19 concerns
Pfizer promotes prescription drug help and the power of science in new TV ads aimed at COVID-19 concerns
Fierce Pharma
Pfizer
COVID-19
DTC ads
pandemic
Flag link:
Allergan targets filler-prone millennials with new Juvederm lip campaign
Allergan targets filler-prone millennials with new Juvederm lip campaign
Fierce Pharma
Allergan
Juvederm
millennials
DTC ads
Flag link:
With Vascepa nod in the bag, Amarin rolls CV risk campaign targeting passé prescription meds
With Vascepa nod in the bag, Amarin rolls CV risk campaign targeting passé prescription meds
Fierce Pharma
Amarin
Vascepa
Cardiovascular
television ads
DTC ads
Flag link:
Durbin Pushes for Senate Vote on Bill to Include Drug Prices in Ads
Durbin Pushes for Senate Vote on Bill to Include Drug Prices in Ads
RAPS.org
drug pricing
drug ads
DTC ads
legislation
regulatory
Flag link:
AbbVie, Gilead and Allergan 3-peat with September's top pharma TV spending
AbbVie, Gilead and Allergan 3-peat with September's top pharma TV spending
Fierce Pharma
DTC ads
television ads
AbbVie
Humira
Gilead Sciences
Truvada
Allergan
Botox
Flag link:
GSK's ViiV launches first campaign for new HIV med Dovato with real patient ambassadors
GSK's ViiV launches first campaign for new HIV med Dovato with real patient ambassadors
Fierce Pharma
GSK
ViiV Healthcare
Dovato
DTC ads
HIV
Flag link:
Do People Understand Cancer Drug Ads on TV? Drugmakers Weigh in on FDA Research
Do People Understand Cancer Drug Ads on TV? Drugmakers Weigh in on FDA Research
RAPS.org
FDA
cancer
consumers
DTC ads
television ads
OPDP
Flag link:
Pfizer's Xeljanz drops off top June TV spenders list—and Gilead's Biktarvy fills the void
Pfizer's Xeljanz drops off top June TV spenders list—and Gilead's Biktarvy fills the void
Fierce Pharma
AbbVie
Humira
Gilead Sciences
Biktarvy
Truvada
Pfizer
Xeljanz
television ads
DTC ads
Flag link:
Amgen, Lilly, Merck sue HHS to block price disclosures in DTC ads
Amgen, Lilly, Merck sue HHS to block price disclosures in DTC ads
BioCentury
HHS
DTC ads
television ads
Merck
Eli Lilly
Amgen
Flag link:
FDA to Study DTC Ads for Drugs Approved Under Accelerated Process
FDA to Study DTC Ads for Drugs Approved Under Accelerated Process
RAPS.org
FDA
DTC ads
accelerated approvals
Flag link:
Takeda’s Entyvio Ad Captures Struggle to Make Plans
Takeda’s Entyvio Ad Captures Struggle to Make Plans
Xtalks
Takeda
DTC ads
inflammatory bowel disease
Entyvio
Flag link:
Big spending from AbbVie, Pfizer pushes pharma's 2018 ad spend to $6.5B
Big spending from AbbVie, Pfizer pushes pharma's 2018 ad spend to $6.5B
Fierce Pharma
AbbVie
Pfizer
drug ads
DTC ads
Flag link:
Price checked: J&J launches industry-first TV ad with drug list price
Price checked: J&J launches industry-first TV ad with drug list price
Fierce Biotech
JNJ
Xarelto
drug pricing
television ads
DTC ads
Flag link:
AbbVie and Pfizer return to the top of pharma's TV spending list for February
AbbVie and Pfizer return to the top of pharma's TV spending list for February
Fierce Pharma
AbbVie
Humira
Pfizer
Xeljanz
television ads
DTC ads
Flag link:
In another record year for pharma TV ads, spending soars to $3.7B in 2018
In another record year for pharma TV ads, spending soars to $3.7B in 2018
Fierce Pharma
TV ads
DTC ads
Flag link:

Pages