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<p>[QUOTE="Anonymous, post: 3992840"]The thing you have to keep in mind is:</p><p>1. Everyone must compare to coumadin to just line up for the race.</p><p>2. One study does not make the final call. </p><p>Do you remember apixaban had a study D/C'd due to excessive bleeds? </p><p>CV docs will take that into factor.</p><p>3. The real decisions will be made once we begin head to head vs. the other Xa's- Riva vs. apix et al. That is when where the war will be decided. Those studies are still years away from announcement. </p><p><br /></p><p>It was the same way w/ the statin's. It was Mevacor/Zocor vs. Pravachol. There was h to h studies then the big survival study in 4S. That gave Z the big advantage. Then, the monster Lipitor came alone and Cleaned EVERYONE's clock.</p><p><br /></p><p>Also, you can't factor out the Medicare section. It ain't business as usual and $$$ by 3rd party payors could still really screw us.[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 3992840"]The thing you have to keep in mind is: 1. Everyone must compare to coumadin to just line up for the race. 2. One study does not make the final call. Do you remember apixaban had a study D/C'd due to excessive bleeds? CV docs will take that into factor. 3. The real decisions will be made once we begin head to head vs. the other Xa's- Riva vs. apix et al. That is when where the war will be decided. Those studies are still years away from announcement. It was the same way w/ the statin's. It was Mevacor/Zocor vs. Pravachol. There was h to h studies then the big survival study in 4S. That gave Z the big advantage. Then, the monster Lipitor came alone and Cleaned EVERYONE's clock. Also, you can't factor out the Medicare section. It ain't business as usual and $$$ by 3rd party payors could still really screw us.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Lost Civilizations
>
Ortho-McNeil
>
Xarelto vs Eliquis - Pfizer/BMS win....
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Lost Civilizations
>
Ortho-McNeil
>
Xarelto vs Eliquis - Pfizer/BMS win....
>