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<p>[QUOTE="Anonymous, post: 1248"]<b>Re: Why Arixtra Has Flopped</b></p><p><br /></p><p>I think that Akzo and Sanofi underestimated the barriers to market, such as the glacial pace of hospital formulary changes, and the fact that its a new class of drugs and hence people will have lots of questions.</p><p><br /></p><p>There's also the alleged protection tactics employed by Aventis, resulting in a price war in which Aventis clearly has the advantage- they should have seen that coming. Maybe the lawsuit will help, I don't know.</p><p><br /></p><p>I've also read that doctors are reluctant to switch to another injectable but rather are waiting for Exanta, an oral drug for the same indication that may be approved relatively soon in the US. But who knows when/if Exanta will be approved so I wonder if that's really a factor.[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 1248"][b]Re: Why Arixtra Has Flopped[/b] I think that Akzo and Sanofi underestimated the barriers to market, such as the glacial pace of hospital formulary changes, and the fact that its a new class of drugs and hence people will have lots of questions. There's also the alleged protection tactics employed by Aventis, resulting in a price war in which Aventis clearly has the advantage- they should have seen that coming. Maybe the lawsuit will help, I don't know. I've also read that doctors are reluctant to switch to another injectable but rather are waiting for Exanta, an oral drug for the same indication that may be approved relatively soon in the US. But who knows when/if Exanta will be approved so I wonder if that's really a factor.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Sanofi
>
Welcome to the Sanofi Board
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Sanofi
>
Welcome to the Sanofi Board
>