Quit lying? You have plenty of market share. Good luck trying to sell against it. You will look stupid if you try to do so. Providers are very impressed with it.
They are selling beyond the ED bleeds and doing good job selling need for patient who may need emergent surgeries. Cost $4200, though 1st time order cost $3500
Ove 100,000 NOAC related bleeds from trauma in 2014. Of course they are promoting for this. Fact is overall bleed rates are low for all NOAC's, but people fall, break hips etc etc. I like my BI reps I overlap with, even though I've been kicking their asses for nearly 2 years. But Praxbind has change a lot. Pradaxa growing from what my customers tell me, and it has everything to do patients wanting the peace of mind.