SCOPE tools? (marketing)

Discussion in 'Merck' started by anonymous, Oct 19, 2016 at 11:05 PM.

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  1. anonymous

    anonymous Guest

    Considering applying for a mktg position. Description mentions 'SCOPE' tools, see below. Is this an internal name/acronym for market research tools in general? Something else?

    • Demonstrates knowledge of SCOPE tools and brand strategy and applies strategic choices to develop relevant and compelling communication platforms, promotional programs and tactics
     

  2. anonymous

    anonymous Guest

    that's code for your external ass is not wanted here dickhead