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<p>[QUOTE="Anonymous, post: 2177446"]To: Those Interested</p><p>From: Consumer</p><p><br /></p><p>There is a way to save brand name sales. It's going to take some work and a long explanation but here goes:</p><p><br /></p><p>Topic: Celiac Disease, Downs Dyndrome, ADD and others </p><p><br /></p><p>Originally thought to be rare, the NIH declared about 2 years ago that 1 in 133 North Americans have this condition and may not know it. </p><p><br /></p><p>Medical schools used to teach doctors that this disease was not known in USA, only in Europe (duh! where are most Americans from?) Anyway, it was also taught that only children came down with this disease and that they would "grow out" of it. They have since learned that none of this is true. Celiac is for life. </p><p><br /></p><p>FACT: Those with Celiac Disease cannot digest gluten (wheat, oat, barley or rye). </p><p><br /></p><p>FACT: Celiac Disease (also called Celiac Sprue, gluten intolerance) is an Immune System Disease</p><p><br /></p><p>FACT: Celiac Disease can cause other diseases, conditions and other food sensitivities/allergies</p><p><br /></p><p>FACT: Celiac Disease has no cure other than diet (although 2 pharamceutical companies are working on blocking pills for accidential cross contamination situations)</p><p><br /></p><p>FACT: Many prescriptions and OTC meds use a gluten ingredient as a filler or in case of generic, cannot determine if they are using a gluten ingredient because suppliers cannot be trusted or suppliers of the fillers change.</p><p><br /></p><p>FACT: Celiac Disease is genetic; therefore, it runs in familes. Every year more people are being diagnosed with this condition. The gluten free product market is booming, yet big pharma is not "on board." As I have a celiac in my household, this is a big selling point for me. </p><p><br /></p><p>FACT: Undiagnosed celiacs run a 33% higher than average additional risk of gastro cancers</p><p><br /></p><p>FACT: a Celiac cannot and should not under any circumstances knowingly ingest gluten (there are gastro and neurological symptoms to deal with)</p><p><br /></p><p>Whenever a celiac is given a prescription, before it is filled they must find out if the product contains gluten. This is difficult to do on weekends and nights since the pharmaceutical company is usually closed and licensed pharmacists will not find this out for the celiac even when asked. It's a big guessing game for the celiac. </p><p>Usually if the brand name is found to be gluten free, the celiac stays with the brand name forever as the generic cannot be counted on to be gluten free. Many times the generic company cannot be located by the lay person and the pharmacist has no idea how to contact the generic as they procured the generic from a Distributor. This is a major headache for celiacs. So they stick with the brand name and usually no matter what the cost ($). It's "tried and true." </p><p><br /></p><p>I have to add that conditions other than celiac do best on a wheat free diet: Asbergers, Downs Syndrome, Feingold Diet for children, ADD, hyper active children's diet, Autism among others. Combine these numbers with the celiacs and the result is bigger than a market "niche" which can be ignored.</p><p><br /></p><p>So to big pharma, I say help us out here and of course we'll stick to brand name -- if you can only clearly label your products as gluten free, make sure your suppliers are providing gluten free ingredients and market yourselves as the "brand name who cares" and declare that you've gone gluten free. </p><p><br /></p><p>This woud be a win-win situation for all of us.</p><p><br /></p><p>Thank you.[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 2177446"]To: Those Interested From: Consumer There is a way to save brand name sales. It's going to take some work and a long explanation but here goes: Topic: Celiac Disease, Downs Dyndrome, ADD and others Originally thought to be rare, the NIH declared about 2 years ago that 1 in 133 North Americans have this condition and may not know it. Medical schools used to teach doctors that this disease was not known in USA, only in Europe (duh! where are most Americans from?) Anyway, it was also taught that only children came down with this disease and that they would "grow out" of it. They have since learned that none of this is true. Celiac is for life. FACT: Those with Celiac Disease cannot digest gluten (wheat, oat, barley or rye). FACT: Celiac Disease (also called Celiac Sprue, gluten intolerance) is an Immune System Disease FACT: Celiac Disease can cause other diseases, conditions and other food sensitivities/allergies FACT: Celiac Disease has no cure other than diet (although 2 pharamceutical companies are working on blocking pills for accidential cross contamination situations) FACT: Many prescriptions and OTC meds use a gluten ingredient as a filler or in case of generic, cannot determine if they are using a gluten ingredient because suppliers cannot be trusted or suppliers of the fillers change. FACT: Celiac Disease is genetic; therefore, it runs in familes. Every year more people are being diagnosed with this condition. The gluten free product market is booming, yet big pharma is not "on board." As I have a celiac in my household, this is a big selling point for me. FACT: Undiagnosed celiacs run a 33% higher than average additional risk of gastro cancers FACT: a Celiac cannot and should not under any circumstances knowingly ingest gluten (there are gastro and neurological symptoms to deal with) Whenever a celiac is given a prescription, before it is filled they must find out if the product contains gluten. This is difficult to do on weekends and nights since the pharmaceutical company is usually closed and licensed pharmacists will not find this out for the celiac even when asked. It's a big guessing game for the celiac. Usually if the brand name is found to be gluten free, the celiac stays with the brand name forever as the generic cannot be counted on to be gluten free. Many times the generic company cannot be located by the lay person and the pharmacist has no idea how to contact the generic as they procured the generic from a Distributor. This is a major headache for celiacs. So they stick with the brand name and usually no matter what the cost ($). It's "tried and true." I have to add that conditions other than celiac do best on a wheat free diet: Asbergers, Downs Syndrome, Feingold Diet for children, ADD, hyper active children's diet, Autism among others. Combine these numbers with the celiacs and the result is bigger than a market "niche" which can be ignored. So to big pharma, I say help us out here and of course we'll stick to brand name -- if you can only clearly label your products as gluten free, make sure your suppliers are providing gluten free ingredients and market yourselves as the "brand name who cares" and declare that you've gone gluten free. This woud be a win-win situation for all of us. Thank you.[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Lost Civilizations
>
Schering-Plough
>
Sarah...Say It Ain't So
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Lost Civilizations
>
Schering-Plough
>
Sarah...Say It Ain't So
>