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<p>[QUOTE="Anonymous, post: 3628238"]OKAY- what crap are you smoking to come up with that bit of marketing wizzardtry to get the "old" Lumigan a new life? It's the old trick like any other drug that has gone from a once a day to extended release to some combo drug just to keep the patent going...and why with Lumigan?? The OP hit it on the head- Docs are not going to buy it- (blah blah better IOP) when it does come to a drug that may or maynot work as you say compared to the competition- the cheap competition will win every time. Cost is everything. You can't tell a doc that EVERY patient will benefit from lumigan when they have had experience with Xalantan and it has kicked butt for some of his patients. Cost rules medicine now.......</p><p><br /></p><p>In regards to jobs- I don't think that Glaucoma drugs will be marketed by reps very much longer- it will be a dying segment of pharma sales......Xalatan will kill the industry-[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 3628238"]OKAY- what crap are you smoking to come up with that bit of marketing wizzardtry to get the "old" Lumigan a new life? It's the old trick like any other drug that has gone from a once a day to extended release to some combo drug just to keep the patent going...and why with Lumigan?? The OP hit it on the head- Docs are not going to buy it- (blah blah better IOP) when it does come to a drug that may or maynot work as you say compared to the competition- the cheap competition will win every time. Cost is everything. You can't tell a doc that EVERY patient will benefit from lumigan when they have had experience with Xalantan and it has kicked butt for some of his patients. Cost rules medicine now....... In regards to jobs- I don't think that Glaucoma drugs will be marketed by reps very much longer- it will be a dying segment of pharma sales......Xalatan will kill the industry-[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Allergan
>
New Lumigan: What a joke
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Allergan
>
New Lumigan: What a joke
>