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<p>[QUOTE="Anonymous, post: 4345997"]Okay, The Closer gonna let you in on a little secret. You old reps too old to get it but maybe the new ones who want to stay will.</p><p><br /></p><p>The Closer: Doctor, if I had a biologic that would meet all your treatment needs and put your worst patients into remission and keep them there according to the clinical data, would you make that the number one biologic in your treatment paradigm?</p><p><br /></p><p>Doctor: Yes, it would but is there such a drug? I don't think one has been invented yet but if there was I would use it in all my patients.</p><p><br /></p><p>The Closer: Surprise doctor! This must be your lucky day. Because I have the drug, and are you ready for this? (You say this to get their attention.) It is REMICADE, doctor. </p><p><br /></p><p>Doctor: (With a shocked look on his face) REMICADE? Why, I had no idea! But I would not be further convinced unless you showed me some clinical evidence. Do you have any?</p><p><br /></p><p>The Closer: Funny you should ask, doctor, I have it right here. (Use your pen to point to the sales aid.) </p><p><br /></p><p>Doctor: I am going to use Remicade in ALL my patients. Thank you for being a trusted partner in the fight against RA, Crohns, and other disease states that this Remicade is indicated for!</p><p><br /></p><p>Do this on every call and you will be successful. </p><p><br /></p><p>The Closer[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 4345997"]Okay, The Closer gonna let you in on a little secret. You old reps too old to get it but maybe the new ones who want to stay will. The Closer: Doctor, if I had a biologic that would meet all your treatment needs and put your worst patients into remission and keep them there according to the clinical data, would you make that the number one biologic in your treatment paradigm? Doctor: Yes, it would but is there such a drug? I don't think one has been invented yet but if there was I would use it in all my patients. The Closer: Surprise doctor! This must be your lucky day. Because I have the drug, and are you ready for this? (You say this to get their attention.) It is REMICADE, doctor. Doctor: (With a shocked look on his face) REMICADE? Why, I had no idea! But I would not be further convinced unless you showed me some clinical evidence. Do you have any? The Closer: Funny you should ask, doctor, I have it right here. (Use your pen to point to the sales aid.) Doctor: I am going to use Remicade in ALL my patients. Thank you for being a trusted partner in the fight against RA, Crohns, and other disease states that this Remicade is indicated for! Do this on every call and you will be successful. The Closer[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Centocor Ortho Biotech
>
Here's how you do it
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
Centocor Ortho Biotech
>
Here's how you do it
>