Entresto Rep expansion

Discussion in 'Novartis' started by Kool aid drinker, Jul 11, 2016 at 5:29 PM.

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  1. anonymous

    anonymous Guest

    Big Pharma's answer to EVERY drug is the share of voice/reach and frequency model. Look at it from a VP's point of view: the bigger the field force, the bigger his/her fiefdom. The bigger the fiefdom, the more influence said VP has.

    This model may have worked for a decade….20 years ago. Back then, access was great and new blockbusters were rolling down the pike almost every year. PBMs and big health plans did not hold sway like they do now. ALSO (and this is a huge point) back then generic drugs for CVDs were to be taken a few times a day, and had some bothersome side effects.

    Sadly, our leadership really doesn't know what else to do about Entresto's dismal performance. So they end up doing what they remembered from their youth (when they were what was called "detail men"): add more head count, give reps a bigger budget for lunches and dinner programs, train and re-train on how to sell. Fire a couple of mid level and senior managers, launch an internal press release about some new sheriff in town thats gonna hold people accountable.

    Blah blah blah
     

  2. anonymous

    anonymous Guest

    Mark my words, this will bomb bigger than the launch
     
  3. anonymous

    anonymous Guest


    We don't have anything else. Entresto's sales totally suck. If you get hired start looking for your next job.
     
  4. anonymous

    anonymous Guest

    Sales in the shitter and the answer is to hire four hundred people to push it? Who can even make this up?
     
  5. anonymous

    anonymous Guest

    We have nothing Entresto is a dog. If cv doesn't use, pic never will
    Do not walk, run anywhere but here
    You do NOT need a job this badly
     
  6. anonymous

    anonymous Guest

    I, for one, am looking forward to watching another failure
    Eventually the Sr. Leaders will change
     
  7. anonymous

    anonymous Guest

    How long before this tanks and they let these people go? As long as PharmaDerm?
     
  8. anonymous

    anonymous Guest

    Not likely. Say half as long