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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
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<p>[QUOTE="Anonymous, post: 4323890"]Not with AZ yet, but also been interviewed for Brilinta. Of course, they have an uphill battle on their hands between Plavix going generic and Effient being first to market as the more powerful ADPi. This is going to be very complex sell with a lot of pull through required. Unless you really, really know and have worked in the OAP market, I would not even attempt to go after ICs, connect them to hospitalists and discharge orders and then drill down to the PCP level. Of course, if you are in a really wealthy area, perhaps you have a better chance. Either way, I am interested. I think the dog is going to be Crestor which is losing MS like crazy now that Lipitor is generic along with a number of other statin choices. So, Brilinta reps: How's it going? Anyone making plan?[/QUOTE]</p><p><br /></p>
[QUOTE="Anonymous, post: 4323890"]Not with AZ yet, but also been interviewed for Brilinta. Of course, they have an uphill battle on their hands between Plavix going generic and Effient being first to market as the more powerful ADPi. This is going to be very complex sell with a lot of pull through required. Unless you really, really know and have worked in the OAP market, I would not even attempt to go after ICs, connect them to hospitalists and discharge orders and then drill down to the PCP level. Of course, if you are in a really wealthy area, perhaps you have a better chance. Either way, I am interested. I think the dog is going to be Crestor which is losing MS like crazy now that Lipitor is generic along with a number of other statin choices. So, Brilinta reps: How's it going? Anyone making plan?[/QUOTE]
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Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
AstraZeneca
>
Brilinta
>
Cafepharma Message Boards | Pharma Sales, Device Sales, Lab Sales
Home
Forums
>
Pharma/Biotech Companies
>
AstraZeneca
>
Brilinta
>