Beta team

Discussion in 'Lundbeck' started by Anonymous, Jun 30, 2015 at 8:30 PM.

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  1. Anonymous

    Anonymous Guest

    Be prepared to become irrelevant. Yes, you are the lead on brex within Lundbeck but Otsuka has 2 - 3 reps per territory. They are already claiming ownership and lead responsibility. Beta will fit in where told to fit it. Takeda is contractually obligated to Brintellix and will continue to call on high decile psychs. Those same high decile psychs will be the primary responsibility of gamma. So if you are beta, you will be knowing your low decile docs quite well and will hear: "Oh the (insert drug name here) rep was just here, we don't need to see you with everyone else.
     

  2. Anonymous

    Anonymous Guest

    Splitting of Alpha was a mistake and not giving them Brex, is also a mistake. I think most of the field has lost faith in leadership. Lundbeck is notorious for hiring external candidates, and only a few inside will get promoted.

    Is their a real need for Gamma? The answer is no. People have become disillusioned with Lundbeck and it''s leadership. Let's hope they don't ruin the launch meeting by making it a role playing nightmare. They had better take this opportunity to pump up the sales force, not break them down with stupid little role playing sessions that accomplish nothing. Folks are beginning to look to see what's out there.