The new Entresto commercial is excellent and a huge improvement from the cheezie one with people singing the song from Annie. Love how this new one has "Tomorrow" playing softly in the background and the line about the gift of more tomorrows. This commercial is very classy compared to the past ones and compared to most pharma commercials we see today. Well done Novartis! You nailed it!
All the advertising in the world will not help until access (via cost to the patient) is lowered. The only elephant (and largest) that has yet to be addressed.
The drug is still what it is: a combo that's over promised , oversold, under delivered. Like most of what is done here
Can't change the drug now. At least the new and improved commercial is a big step in the right direction.
Are you kidding me? Back in the 90's Zocor used the "being there" theme, showing a guy watching his kids graduate, get married, etc. because he hadn't dropped dead of a heart attack.
have you ever heard of providing a link so the rest of us can see the commercial that you're talking about? The only one I find online is the shitty Annie one