GastriFail?

Outside of Cadavers has anyone seen the gastrisail device used on a Live patient?

 

Yes, full launch next year. It's going to be in the "cool looking but not clinically necessary product" quota bucket.

 

As such, marketing has overestimated the value and price by at least 2X.

 

By 5x.

 

Every doc I've talked to about this product feels it is cool but completely unnecessary. The price is way too high for "cool".

 

This could be an excellent opportunity to get into competitive bariatric procedures, IF it's priced right. Unfortunately, it's "proprietary technology" so we feel the need to charge a premium. Bummer...

 

Give it 18 months of missed projections, and customers will be able to name their price.

 

Even the name give a hint as to its future "Gastrifail". Somebody promote that marketing guru.

 

MDR?

 

Do I hear $150?

Ok, how about $125?

No? OK how about.........

 

...but the Novelty Product quota bucket pays big bucks

 

https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfmaude/detail.cfm?mdrfoi__id=4863432

 

Thank you for contacting Covidien Quality Assurance. After extensive investigation...blah...blah...blah...user error. Next.

 

maybe someone can explain how the how the Novelty bucket always seems to be a bucket of sh!t?

 

https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfmaude/Detail.CFM?MDRFOI__ID=5027720

 

https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfmaude/Detail.CFM?MDRFOI__ID=5000663
https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfmaude/Detail.CFM?MDRFOI__ID=4863432
https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfmaude/Detail.CFM?MDRFOI__ID=5041647